Why do I need video??
Video is one of the most important channels of communication for any brand. Video is immediate, shareable and allows companies to bring new depth to their brand identities for sales, marketing and media coverage. From animation to executive interviews to product demonstrations, video can be used for any number of purposes, including:
Trade show exhibits and presentations
Marketing collateral for current and prospective clients
Shareable content through YouTube
Email campaigns to clients and prospects
Additionally, video is critical for SEO (Search Engine Optimization), and pages with video are 50 times more likely to rank on the first page of Google results.
What if I don't have a YouTube page?
We offer web design services to create and design a YouTube page that matches your brand identity and syncs with your web presence and other marketing collateral.
Where can we shoot my video?
Your business moves fast and so do we. Our size allows us to be flexible and able to travel to any location, often on very short notice. We also have a state-of-the art studio with full production and digital effects capabilities.
My spokesperson has never been on camera before?
Yes, We provide comprehensive media training services for any number of people in your company.
Can we use our own people in the video?
Talent fees are the key words, here. Generally professional actors are used for voice over and on-screen word. They do a great job. They learn their parts. They can cope with script changes and the many re-takes of scenes. Best of all, however, is that they come across well on the TV screen. In short they have talent. If you need to trim your budget, there are better ways. A good production company can work within most budgets without sacrificing the effectiveness of a production. Using non-professional talent is a risk.
Can’t we have our people in the video at all?
Sure. Company people are excellent in video presentations. They are great to have interacting with each other and with clients. Company people can be videotaped for voice over commentary and short sound bites.
“Can my video be used to stream on my website?”
Absolutely. We recommend it! The high definition video we create can easily be converted for use on the web, mobile or TV. It’s a great way to get the most out of your marketing dollar.[/toggle]
What are your editorial policies?”
We provide two editorial changes to our clients. Additional changes beyond this are subject to additional charges.
“Do you do branded content or webisodes?”
We do script to any screen or length. We’re passionate about the new wave of advertising and marketing content and feel it’s a great opportunity for both creative talent and brands.
“Does it take a long time to get a finished product?”
Absolutely not! In fact, we produce on-line videos in 24 hours . On the other hand, we produce longer, overview videos that require several visits over the course of weeks to capture seasonal views and activities, such as intercollegiate athletics. We will talk with you to give you a specific timetable based on what you want to accomplish.
“How many different ways can I distribute my video?”
Countless ways! Our clients send presentations on DVD, stream their videos from their websites, email their video vignettes to prospective clients, embed them on social media sites, and place them in interactive campus maps. And, if you design the app, your videos can be viewed on smart phones. it’s the value-added benefit of working with us.
“Is it hard to update a video once it’s created?”
Not at all. That’s because we keep all the materials (music, photos, graphics) we used to create your presentations. When you’re ready for a new video, we simply update the segments that need changing in a totally seamless fashion.