5 Ways to Give Quantitative Feedback to Creative Teams

Listen NEW! Listen to article Sign in or sign up to access this feature! “Mission-critical.” That’s how important it is for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders, among them Helen Baptist. She observed the issue firsthand as she progressed through the marketing

The Best Types of Market Research for Professional Services Firms

Marketing strategy is rooted in having a fundamental understanding of your target market, and it pays off for professional services firms. Our own market research shows that firms who conduct systematic research on their target client groups are both more profitable and grow much faster. Who doesn’t want that? When I share this finding, the

Empathetic Marketing Will Be Vital in 2022 . . . But It’s Not Easy

Empathy has become a hot topic in marketing circles over the past couple of years. The increased interest has been largely driven by the COVID-19 pandemic, which disrupted the personal and professional lives of millions and wreaked havoc on the operations of businesses almost everywhere. Astute marketers quickly recognized that communications with customers and potential

Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not

If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business

Check, check and check (your LinkedIn B2B Digital Marketing checklist) again – Modern

Hitting your ideal personas  There are a lot of targeting options available on LinkedIn – make sure you’re not using too many of them at once, certainly not early in your campaign. Pick three of the most relevant options for profile-based targeting, make sure to think about skills and interests – and consider who is

VP Marketing of PandaDoc on Why it’s Okay to be Wrong

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Shawn Herring Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to

Virtual Event PR Strategy – 4 Ways to Make Events Media-Friendly

Listen NEW! Listen to article Sign in or sign up to access this feature! Most PR and marketing professionals understand this general rule of thumb for events: “Don’t mix analysts with customers, press with analysts, or customers with press.” But in the realm of virtual events, those rules can differ.