Carousels: The One-Way Ticket to Higher Engagement?


Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement.

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Episode Summary

Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”

This week on Behind the Post, host Olivia Messina asks Caitlin Doyle, Social Media Manager at Demandbase all the right questions.

If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence. In this episode, Caitlin describes how often she’s posting, what she’s doing on the post level to pull her audience in, and which content types yield the highest engagement.

One thing is for sure – this episode proves that carousel posts aren’t only for Instagram! LinkedIn’s carousels might be your one-way ticket to higher engagement!

To wrap up the show, Caitlin and Olivia talk about how keeping a pulse on everything happening internally and managing requests from different departments is one of the most challenging parts of the role – and why flexibility is key!

Hot Topics:

  • Post level tips to increase your engagement
  • Why LinkedIn carousel posts are all the hype
  • The optimal posting cadence for LinkedIn and Twitter

Meet Caitlin

Caitlin Doyle leads social media and employee advocacy for Demandbase. She works to bring content to life that generates a deeper connection with the Demandbase community, including prospects, customers, investors, and fans.

Prior to joining Demandbase, Caitlin worked as a social media intern at a local Branding agency and did freelance work managing social media for various businesses, and managed her college sorority’s social media accounts.

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Unleash Your Inner Artist

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day.

In each episode, SMMs talk through how they stay creative and interesting across their various social channels. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in.

One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Love Going Behind the Post?

Spread the news: every social media manager can master the art of social media! If you love going behind the post as much as we do, please subscribe wherever you find your podcasts. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Don’t forget to rate and review the show, and in the meantime ask a question for Olivia and her guest to answer on the next episode!



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