7 PROVEN WAYS TO GROW YOUR BUSINESS TO THE TOP | by Godwin Aburu | ILLUMINATION | Jun, 2022


Grow your business by letting many people know about your business

Photo by Bruce mars on unsplash

Getting your business to the top can be difficult, but it can also be extremely rewarding. There are many factors that play into growing your business, including customer acquisition and retention, internal team growth, and much more. If you want to grow your business to the top level and beyond, pay attention to these seven proven ways to do so.

Social media advertising is how companies like Coca-Cola and Toyota advertise—and with good reason. Facebook alone has over 2 billion active users, so if you’re trying to market your business on social media platforms, it might be a good idea to give it a try.

It’s a fairly easy process, but it is also one that must be handled properly. The use of email marketing should not be seen as a quick fix. Instead, you should view it as a long-term strategy that will help grow your business over time. When used correctly, email marketing can increase your sales and bring new customers into your business. However, if you’re not careful and don’t use it effectively, your emails will just get marked as spam and ignored by subscribers.

Print marketing has a long history in B2B sales. In fact, for many industries, it’s still considered one of the most effective sales and lead generation tactics. A brochure may not seem like an exciting way to market your products and services, but it can be very powerful in generating leads and driving new business.

It’s not enough to have a high-quality product or service if no one knows about it. Unless you are a successful influencer with hundreds of thousands of followers on social media, chances are, you’re going to need some help getting your business off of the ground. In order for your new business venture to succeed, you need more than just customers; you need advocates.

A lot of people are resistant to video marketing, but studies have shown that it’s one of THE most effective ways to get your product or service in front of potential customers. Why? Because we live in a world where information and entertainment is at our fingertips 24/7. And we love quick, easy solutions!

An upsell is an offer made to a customer during or after a purchase of an item or service, suggesting that they purchase an upgraded version of it or related products. A downsell is a complementary product offered for sale following the initial purchase.[4] Many e-commerce companies use upselling and cross-selling techniques as important strategies to boost their sales and profits.

Asking questions is a great way to get people engaged with your brand, and answering them can help establish you as an authority in your industry. If you don’t know where to start, read through recent questions on Quora or Reddit and answer those related to your industry. To get even more specific, use Google’s Related Questions function (usually located in a sidebar menu on most sites) or Just Answer. Both of these services let you tap into specific niches for search terms based on keywords.



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