5 Innovative eCommerce Video Marketing Trends for 2022

Videos are quickly becoming the leading digital content format for all kinds of eCommerce businesses. Right now, companies use video formats to create new content related to their brands, launch new products, or stay in touch with their audience.

Although video marketing trends existed in previous years, the latest trend analysis shows that video marketing is yet to reach its full potential in 2022. When done right, videos can help eCommerce owners build trust and long-term relationships with their audience, attract new customers, and establish a solid base for increasing brand recognition.

Considering that 83% of marketers using video content claim that this format helped them generate more leads, it’s not surprising to hear videos will become the marketing trend of 2022. Without further ado, here are the top 5 innovative eCommerce video marketing trends for 2022.

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