How to Turn Off Facebook Similar Page Suggestions


Want to disable Facebook similar page suggestions on your Page? Participation in Page Suggestions is voluntary. Here's how to turn it off.

Want to disable similar page suggestions on your Facebook Fan Page?

Some Facebook Page owners believe these suggestions send their new fans right to their competitors! That’s a dislike.

You’ll also learn how to deal with Suggested Pages in your personal Facebook news feed. Spoiler alert: Suggested Pages in the Facebook News Feed can’t be completely eliminated.

This will be addressed separately, after the info for business Page admins below.

This article has been checked and updated as of July 2021.

How do I turn off similar Page suggestions? [for Fan Pages]

Are you a Facebook business Page admin or owner?

When a new fan “Likes” your Page, they’ll be served a series of suggested Pages they may also wish to “Like.”

These recommendations aren’t paid placements. Facebook bases suggestions on location, category, and other pages “Liked” by fans of your page.

Fans can hover over a suggested Page’s thumbnail to “Like” it right away, or click on it to go check out the Page. Or, they can click “See All” to be taken to the full “Like Your Favorite Pages” browser.

It’s cool that the suggested Pages are based on fans’ interests, rather than what’s most popular. But it is a distraction from spending more time on your Page, which they just “Liked.” Suggested Pages might tempt them to click away quickly.

Participation in Page Suggestions is voluntary. But if you opt out of having suggestions shown to your new fans, then your Page won’t be suggested to new fans of other Pages. It’s a tradeoff.

I’ve been asked for this info by a reader who found the suggestions totally irrelevant to her Page.

Others may not want their new fans being steered to competitors. See the screenshot below. If I worked for Crate and Barrel, I would not like this lineup!

It’s your call.

Facebook Similar Page Suggestions may lead new fans to your competitors.
Facebook Similar Page Suggestions may lead new fans to your competitors.

 

Turning off Facebook Similar Page Suggestions [for business pages]

Login to Facebook on your personal account that’s an admin of the Page.

  1. From the left sidebar of your Page, click Settings.
  2. From General, click Similar Page Suggestions.
  3. Click to uncheck the box next to Include [Page name] when recommending similar Pages people might like on a Page timeline.
  4. Click Save Changes. source

The screenshot below is of New Facebook in 2021.

turn off Facebook Similar Page Suggestions screenshot.

Still seeing “People Also Like” on your Facebook Page?

This post was originally published August 2013. I believe the “People Also Like” section is no longer shown on the Page.

If you still see it, try this:

  1. Hover the top bar of the section and click the Edit pencil.
  2. Click Manage Sections.
  3. Click the”People Also Like”  bar and drag it to the bottom of the list.
It seems we can't get rid of "People Also Like" in the Facebook Page sidebar. But you can drag it to the very bottom via "Manage Sections."
It seems we can’t get rid of “People Also Like” in the Facebook Page sidebar. But you can drag it to the very bottom via “Manage Sections.”

 

Now, at least it will be below all other sections – and probably never noticed.

Can I get rid of Facebook Suggested Pages? [for personal profiles]

As of July 2021, the short answer appears to be “No.”

It’s in Facebook’s best interest to keep its users on the platform longer. If Suggested Pages get a few users to click around and maybe even share some Facebook Likes – then mission accomplished.

Once upon a time we could disable Suggested Pages, but it appears this setting has been removed.

Just in case it returns at some point:

  1. In the top bar, click the down arrow to the right of the help ? icon.
  2. Click on Settings. I also tried News Feed Preferences…
  3. Click on Privacy in the left sidebar. I also tried Apps and Websites. None brought up the needed setting, which is…
  4. In the “Instant Personalization” section, uncheck the “Enable instant personalization on partner websites” check box.

As I noted above, I can no longer find this setting anywhere, so consider this…

Can I adjust Pages suggested for my personal profile?

If Facebook is going to give us these regardless, then perhaps we can help guide them to at least show us relevant Pages.

They certainly haven’t told us how to do that, but I would start with your Ad Settings and edit your interests.

And they’ve made this way harder to find than 2 years ago! Again, there’s no benefit to them to help us with this. But here’s where I found it in July 2021.

Note: These settings may or may not be part of the Facebook Page Suggestions algorithm – but they should!

To adjust ad settings from a desktop browser:

  1. Click the arrow at top left and select Settings and Privacy.
  2. Choose Settings.
  3. Next click on Ads, then Ad Settings in the left sidebar.
  4. Choose Categories used to reach you.
  5. From here, you can edit your Interest categories.

If Facebook is smart, they will pay attention to your stated interests when suggesting Pages.

screenshot of how to find facebook ad settings categories.

You can also click on Ad Topics, the item above Ad Settings, to see fewer ads about alcohol, parenting, pets, or social issues and politics.

I can’t guarantee you’ll see fewer Suggested Pages in these niches, but it sure would make sense.

screenshot of facebook ad topic preferences.

To adjust ad settings from the Facebook mobile app:

  1. Go to your personal profile.
  2. Tap the 3 dots to the right of the Edit Profile button.
  3. Now tap View Privacy Shortcuts.
  4. Scroll down to Ad Preferences.
  5. Tap See your ad settings.
  6. Choose Categories used to reach you.
  7. From here, you can edit your Interest Categories.

Hope this helps!

A reader also had these suggestions:

Currently it is not possible to get rid of the “suggested pages” but it is possible to direct the topics shown…

My personal feeling is that there are some hidden things on FB. They somehow find out how long a post on a timeline is actively on your screen, and based on that sort of preference a multiplier is generated. You don’t have to like it, it’s just the time you watch something.

If you think the “suggested pages” show something where e.g. the girlfriend gets jealous, then click on “show all” and scroll down… and like some pages with a certain preference. That changes the “direction”… e.g. a guy likes high heels, and somehow FB then only suggests pages with heels and then he thinks his GF should not see that.

To change that choose, 10 or 15 pages with something completely different but with the same different topic. e.g. cars… for sure the next 10 or 20 suggestions are about car pages only. I believe (but I don’t know yet) that needs some likes here and there to keep showing car pages…

Try one or both of these, and let me know if the Suggested Pages become more suited to your interests.

Conclusion

I  hope you found these tips helpful! If you have any other tips, tricks, or updates, please leave a comment to help others out.

So what do you think? Facebook similar page suggestions – yay or nay?



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