How To Use Video To Communicate While Working Remotely

Perhaps one of the most significant shifts when working remotely is the move to asynchronous communication. “Simply put, asynchronous communication is when you send a message without expecting an immediate response,” says Amir Salihefendic, founder of remote-first company Doist. 

When you use video to communicate with your team, there’s no expectation of an immediate response. To make things even clearer, let the person know you don’t need a quick reply in your video.

For example, if you share an update video with your team, you can start the video off with a simple message that sets expectations: “Hey team, wanted to share a quick update on our KPI’s for the quarter. Please respond with your thoughts no later than Thursday.” 

Video communication by default helps alleviate the stress and necessity to respond immediately, which is especially helpful if your team spans across multiple time zones. That said, you can certainly use video when a response is needed ASAP. 

Ultimately, “the purpose of asynchronous communication is to help your team communicate clearly without placing unnecessary burdens around the communication,” says Joe Martin, VP of Marketing at CloudApp.

And while asynchronous is common when working remotely, it doesn’t mean you have to ignore synchronous communication completely. Sometimes, a rapid response or immediate call or chat is necessary. With animated videos and webinars, you increase the options available for your team to communicate most effectively. 

If you’re looking for a few fantastic asynchronous tools to experiment with, be sure to check out CloudApp, Loom, Snagit, and Recordit.


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